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Welcome to our Point of View section. Browse these thought-provoking columns, Q&As and essays by some of the best thinkers in the cable and media industry. If you would like to contribute, please contact Michael Grebb at mgrebb@accessintel.com. We're always looking for fresh takes on the hottest topics!

Tim Brooks

Sean Cunningham

Tim Brooks, who retired at the end of 2007 as evp, research for Lifetime Television, is one of the most respected researchers in the content business. At Lifetime, he was responsible for all research concerning the network’s programming, online and advertising sales efforts, as well as research for Lifetime Movie Network and Lifetime Real Women. Prior to joining Lifetime Brooks was svp, research for USA Networks, where he supervised their programming and advertising research in domestic and international markets, and developed and launched new businesses.

Regarded as one of television's leading historians, Brooks has had a parallel career as a writer on television and record industry history. The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present (1979), co-authored with Earle Marsh, is a standard industry reference that won an American Book Award in 1980 and is now in its ninth edition. His groundbreaking Lost Sounds: Blacks and the Birth of the Recording Industry (2004) won three major academic awards, and a related double-CD by the same name won a Grammy Award in 2007. 

Sean Cunningham is the president and CEO of the Cabletelevision Advertising Bureau (CAB). Since his appointment in June of 2003, he has transformed the CAB from informational bureau to a direct-to-client television advocacy group with the strategy of presenting the medium’s many emerging options credibly to advertisers and their agencies. Prior to his role at the CAB, his eighteen-year career was marked by several senior management positions with some of the most respected companies in the advertising industry. Most recently, Cunningham was executive vice president & managing director at Universal McCann in New York.  During his tenure, he was responsible for the management of four of the agency’s strategic operating units.  He played an integral role in helping to lead the firm during a tremendous period of new business growth. His stint culminated with Universal McCann being named “Agency of the Year” for its 2002 performance by both leading industry trades publications Advertising Age and Adweek.

 Click here for Tim Brooks' POV
 Click here for Sean Cunningham's POV
 

Michael Grebb

John Zamoiski

As executive editor of CableFAX, Michael Grebb is responsible for overseeing the day-to-day operations of CableFAX Daily and CableFAX Content Business. He also helps drive overall strategy for the CableFAX brand, plan new products and initiatives, and coordinate CableFAX-branded events. Michael has written extensively about the cable industry, telecommunications, the Internet, and general information technology and business issues for nearly 15 years. His writing has appeared in Wired, Wired News, Business 2.0, Silicon Alley Reporter, Upside, Forbes, Variety, Billboard, Bank Technology News, U.S. Banker, Wireless Week, CableVision magazine and Multichannel News, among others. His expertise includes consumer electronics, the media, the music industry, e-commerce, B2B/e-business, interactive television, online marketing, broadband/telecom infrastructure, and regulatory and legislative issues. Also a musician and songwriter, Mike's first solo record, Resolution, was released in February 2005.

In 2003, after years in advertising and marketing, John Zamoiski joined forces with his fishing buddy of twenty years, entertainment marketing and product placement icon Norm Marshall. As a result, Norm Marshall Associates became NMA Entertainment & Marketing as Zamoiski took on the role of partner and Co-CEO. Zamoiski now focuses the majority of his time working with clients including, AETN Ad Sales, Diageo The History Channel, Panasonic, Ameriprise, A&E, Jones Satellite Radio, History International, Feld Entertainment, Rainbow Programming,  The Bio Channel, Outdoor Channel, History en Espanol, FUSE, Sivoo, Lodgenet, USA Today and others.

Zamoiski and Marshall, in association with former Ketchum Entertainment President Mark Owens, have just recently opened Vanguard Entertainment Media Marketing Group to represent production companies, networks. Live events and entertainment properties, developing branded entertainment models for each.

 

 

Click here for Michael Grebb's POV
Click here for John Zamoiski's POV
 
   
 
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